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SELF-INITIATED CONCEPT / HOMEWARE / CUSTOM STOREFRONT CONCEPT

Ordinary is not the brief.

A tactile, character-filled direction for objects that make a room feel like yours.

Concept brandOther / ObjectsExplorationArt direction · UX · ShopifyStatusCreative study, not a live store
01 / THE BRIEF

The right starting point.

Balance the personality of an independent design brand with a browsing experience that makes materials, dimensions, and product differences easy to understand.

02 / THE DIRECTION

Make it feel like the brand.

Architectural photography and playful colour give each object a point of view. The editorial grid leaves room for storytelling without hiding the route to the collection.

03 / THE EXPERIENCE

Beauty, with a purpose.

Flexible collection layouts, material and care content, consistent product cards, and accessible image galleries would support a growing product range.

A note on this project

This is an original Evrinexia concept, not a client commission or a completed live Shopify build. Product imagery may be AI-generated. No commercial results are claimed.

LET'S MAKE SOMETHING MATTER

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Tell us what you're thinking.
We'll work out the next step together.

No perfect brief required.
Just a little ambition.

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