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SELF-INITIATED CONCEPT / SKINCARE / BRAND-LED SHOPIFY CONCEPT

A quieter kind of commerce.

An editorial store direction that gives everyday rituals a little more space.

Concept brandFORMEExplorationArt direction · UX · ShopifyStatusCreative study, not a live store
01 / THE BRIEF

The right starting point.

Make a small skincare range feel considered, understandable, and easy to explore without the noise of a crowded catalogue.

02 / THE DIRECTION

Make it feel like the brand.

Warm neutrals, generous typography, and product-first imagery create a sense of calm. Clear ingredient information and a concise product hierarchy would keep the shopping journey practical.

03 / THE EXPERIENCE

Beauty, with a purpose.

A reusable product story section, clear variant selection, complementary product merchandising, and an uncluttered mobile layout form the proposed theme direction.

A note on this project

This is an original Evrinexia concept, not a client commission or a completed live Shopify build. Product imagery may be AI-generated. No commercial results are claimed.

LET'S MAKE SOMETHING MATTER

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No perfect brief required.
Just a little ambition.

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